The Agency will handle all UK and Ireland Travel Trade sales and marketing for the Land of Enchantment
London, UK –10th October 2024 – Rocket Travel Marketing is proud to announce its appointment as the official UK & Ireland trade representation agency for the New Mexico Tourism Department. International visitors to New Mexico were up 34% in 2023 when compared to 2022, adding an estimated total of $607 million in visitor spending. This partnership will focus on increasing awareness of New Mexico as a must-visit destination among the UK and Irish travel trade, with the ultimate goal of further driving visitor growth from these key markets in the lead-up to the U.S. Route 66 centenary in 2026 and beyond.
Rocket Travel Marketing, which already represents destinations such as Sonoma County, Monterey County, Huntington Beach and Morro Bay on the West Coast, will be responsible for developing and executing a comprehensive trade strategy aimed at showcasing New Mexico’s diverse attractions. From its awe-inspiring natural wonders and vibrant Native American and Hispanic cultural heritage to its adventure tourism and arts scene, New Mexico offers a unique and compelling destination for British and Irish travellers.
“We are delighted to partner with the New Mexico Tourism Department and represent such a fascinating and diverse destination in the UK and Irish markets.” said Mark Meredith, Founder & Managing Director of Rocket.
“New Mexico offers a rare blend of rich cultural heritage, outdoor adventure, unique culinary traditions, and wellness experiences — all amidst breathtaking landscapes, making it an appealing proposition for travellers looking for authentic and immersive experiences. We look forward to introducing this incredible destination to our trade partners and helping to elevate New Mexico’s profile among UK and Irish travellers.”
Rocket Travel Marketing will engage with UK and Ireland-based tour operators and travel agents to raise awareness of New Mexico’s offerings through training, sales calls, and trade events. It will develop partnerships with key travel industry partners to create travel packages highlighting major attractions and organise familiarisation (FAM) trips to provide UK and Irish travel professionals with first-hand experience of New Mexico. Through joint marketing and sales campaigns, Rocket Travel Marketing aims to position New Mexico as a top destination for cultural exploration, adventure travel, and road trip enthusiasts.
Working with UK public relations agency Brass Tacks Media, Rocket Travel Marketing and Brass Tacks Media will educate travellers in the UK and Irish markets on what New Mexico offers. The combined efforts will help bring awareness of the state as a travel destination perfect for exploring natural wonders, unforgettable road trips and rich multicultural heritage.
With demand for long-haul, experience-driven holidays on the rise, Rocket Travel Marketing is committed to positioning New Mexico as a top choice for UK and Irish travellers seeking unique destinations.
“We are excited to work with Rocket Travel Marketing to expand our presence in the UK and Ireland. Their expertise in the travel trade industry and deep understanding of these markets make them the ideal partner to help grow awareness of New Mexico’s unique appeal and attract more visitors from these regions,” said Cody Johnson, Communications Director at the New Mexico Tourism Department.
This appointment reinforces Rocket Travel Marketing’s growing reputation as a trusted partner for destination marketing and representation, continuing its tradition of helping destinations achieve growth in competitive markets.
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About Rocket Travel Marketing:
Rocket Travel Marketing Ltd is a sales and marketing agency based in the UK, specialising in destination representation, trade engagement, and business development. Founded in 2021, but drawing on over 20 years of travel trade experience, the company partners with international tourism boards, and other travel brands to boost their visibility in the UK and Irish markets. Known for its innovative marketing strategies and strong relationships with the travel trade, Rocket Travel Marketing has a proven track record of driving visitor growth.
About New Mexico Tourism Department:
New Mexico Tourism Department is the statewide agency tasked with promoting New Mexico for leisure travel and driving visitation to the state. NMTD produces integrated marketing and advertising campaigns through the award-winning New Mexico True brand, supports the creation and enhancement of tourism-related infrastructure and events, and engages with national and international press to position New Mexico as the premier destination for the Venturesome Traveler.
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